Why Long Redirect Chains Harm Google Rankings
Every redirect hop introduces network latency and dilutes PageRank link equity. Googlebot typically abandons redirect chains after 4 or 5 hops, causing indexation failure.
301 Permanent
Transfers 90-99% of SEO ranking authority to the new target URL.
302 Temporary
Does not transfer link authority. Only use for short maintenance windows.
Eliminate Loops
Ensure HTTP directly redirects to HTTPS without multiple intermediary hops.